Role : Concept, Designer, Animator
This work is a TVC advertising for Mentor, which is a global salon based in Taiwan.
To stand out during Mother’s day season and match their annual direction of ‘natural’, we came up with the idea of using the basic line to imitate different basic hairstyle. The visual designed in clearly way and with special sound effect in the background, we caught people’s eyes in no time.
Short hair is neat like rain falling on the roof; long hair is soft as the prairie flickering gently in the wind; layered hair bring out the attention like rolling thunder; kinky hair is fluffy like cloud; wavy hair is graceful as breeze and straight hair is gliding like flowing water.
Directed by Bito
Creative Director：劉耕名 Keng-Ming Liu
Producer：龔茵 Elise Gong
Concept：李竺潔 Chu-Chieh Lee / 徐光慧 Sylvia Hsu
Script：徐光慧 Sylvia Hsu / 黃心怡 Vicki Huang / 龔茵 Elise Gong
Designer：李竺潔 Chu-Chieh Lee
Lead Animator：李竺潔 Chu-Chieh Lee
Animator：吳昱緯 Phil Wu / 鄭凱文 Kevin Cheng
Music & Sound Design：三十而立 Sincerely Music