Chu ( 李竺潔 ) is a Taiwan-born, London-based animation director and
illustrator
.
Her work is vibrant, whimsical, and full of charm. Through soft, rounded shapes and rich, vibrant palettes, she crafts imaginative worlds and stories inspired by nature, dreams, ceramics, psychology and her background as an East Asian immigrant.
With refined technique and a keen eye for movement, Chu brings her illustrations to life in seamless animation, gifs and short films. Her versitile skill sets are perfect for large- scale design projects that require creative service ranging from ideation, animation, branding, merch design to online still assets.
In the UK, she has worked with renown companies such as Moth Studio, DixonBaxi, and Culture Trip among the other studios she freelanced for. Prior UK, she worked as an art director, designer and animator at Bito Studio in Taiwan.
Work with Me:
hello@chuchiehlee.com
Awards
Selected Clients
LinkedIn, BBC, WiredUK, WildAid, Nature Magazine, Red Bull, MSI, Fast Company Magazine, Pfizer, Behance, Kotex, Néstle, Aurora Group, HP, Culture Trip, Stylist Magazine, Hainan Int’l Music Festival, Psyop, DressCode NY, Art & Graft, Bito, Man vs Machine, CHRLX.
Talks & Lectures
Maryland Institute College of Art, USA, 2025
Lingtung University of Science and Technology,
Taiwan, 2017
National Taiwan University of Art, Taiwan, 2016
Exhibitions
International Poster Biennale, Poland, 2025
The New Designers, UK, 2024
Illuminate the Dreamland, Taiwan, 2020
Taiwan Design Expo,Taiwan, 2017
Inprint
Articles & Interviews
hello@chuchiehlee.com
©2016-2026 Chu-Chieh Lee